On 22 April 2026, FOTON Motor officially launched its first “FOTON DAY” in Beijing. Media representatives and distributors from Europe, the Americas and Southeast Asia gathered in the city, visiting FOTON's manufacturing facilities, experiencing its latest products and attending the 30th anniversary gala dinner held that evening at the foot of the Badaling section of the Great Wall of China. Through four key dimensions – manufacturing, products, culture and the company's three-decade development journey – the event presented the comprehensive story of FOTON Motor as a global brand.
The Power of Intelligent Manufacturing and Product Experience
During the morning, the delegation visited the FOTON Cummins plant, X Lab and the AUV Global Research and Development (R&D) Centre, gaining first-hand insight into automated commercial vehicle production lines and key new-energy technologies. At the FOTON Cummins facility, technical staff provided a detailed overview of the intelligent engine manufacturing process. The “Future Workstation”, integrated with 13 AI modules, received widespread praise from attending media representatives. As an open factory focused on global markets, it provided clear evidence of FOTON's technological capabilities and manufacturing strength. Several international journalists noted that the level of intelligent manufacturing at FOTON exceeded their expectations.
In the afternoon, participants took part in test drives. FOTON Motor showcased its full product range alongside several new models, including GALAXUS, DAYSTAR and eViewConnect, covering heavy-duty trucks, light-duty trucks and new-energy vehicles. The test route combined urban roads with simulated operating conditions, focusing on vehicle power response, handling stability and the real-world performance of new-energy systems.
A simultaneous live stream was also organised on site. Media representatives broadcast the programme in real time through personal and organisational accounts, sharing their impressions of the test drives and participating in live discussions about vehicle performance and intelligent features. During the broadcast, the range and charging efficiency of the new-energy models attracted considerable attention. The smooth power delivery and intelligent driver assistance systems featured in several new models also generated active discussion among viewers.
Witnessed by the Great Wall: FOTON Moves Towards a New Future
That evening, FOTON Motor hosted its 30th anniversary gala dinner at the foot of the Badaling section of the Great Wall of China. Against the backdrop of this world-renowned cultural landmark, FOTON connected its three-decade development journey with Chinese manufacturing and culture, creating a distinctive expression of the brand.
Standing at the foot of the Great Wall, Wu Zongtian, President of FOTON International, proudly stated that what had been presented that day was not only a leap forward in technology, but also a vivid embodiment of FOTON's “Grit to Great” spirit. Over the past three decades, FOTON has transported goods, dreams and prosperity, helping bring Chinese brands onto the global stage. Looking ahead, FOTON will continue to focus on new energy, intelligent technologies and internationalisation, driving a greener and brighter future.
FOTON Motor's 30th anniversary theme, “30 years of Grit to Great”, encapsulates its journey from its beginnings to continuous and in-depth development, while reflecting its ongoing pursuit of world-class standards. Dong Shuxing, Vice President of Overseas Strategy and Marketing at FOTON Motor, reflected on the company's growth from the introduction of its first light-duty truck to its current presence in more than 140 countries and regions worldwide. He emphasised that continued overseas expansion is driven not only by product value, but also by deep adaptation to local operating scenarios and a long-term commitment to service. At the strategic level, FOTON Motor remains committed to its path of “Comprehensive Globalisation” and presented its “GREEN 3030” target – aiming to achieve overseas sales of 300,000 vehicles by 2030, with new-energy vehicles accounting for 30%. Over the next five years, the company plans to establish industrial bases in Indonesia, South Africa, Mexico, Saudi Arabia, Europe and other regions, accelerating its transformation from product exports towards the export of technology and standards, as well as full value-chain cooperation.
BAIC FOTON then unveiled its all-new heavy-duty vehicle portfolio, introducing three flagship models: GALAXUS, DAYSTAR and eVIEW CONNECT. GALAXUS is designed to set new standards for long-haul logistics. DAYSTAR offers an optimal solution for intercity freight transport, while the fully electric eVIEW CONNECT van brings a new level of efficiency to urban freight mobility.
Launch of the FOTON GALAXUS Global Expedition, Marking a New Chapter in FOTON's Global Journey
During the evening event, FOTON Motor officially launched the “FOTON GALAXUS Global Expedition”. With the flagship GALAXUS model at its symbolic centre, the programme represents both the brand's heritage and its global expansion. A flag presentation ceremony was held on site, during which Li Xiangdong, Deputy General Manager of Overseas Heavy-Duty Truck Marketing at FOTON Motor, presented the flag to the pioneering Latin America team.
The “FOTON GALAXUS Global Expedition” begins in Beijing, with its first stop in Mexico, followed by visits across the Asia-Pacific region and the Middle East. The campaign will include landmark illumination events and other local activities, culminating in a final presentation at the Hannover Motor Show in Europe. Through on-road presentations and localised operations, FOTON Motor will continue to deepen its understanding of and integration with regional markets. The flag handover not only carries forward the achievements of the company's 30-year journey, but also marks a tangible step into the next stage of its development.
Standing at the new starting point of its 30th anniversary, FOTON Motor is responding to the challenges of the times through its “30 years of Grit to Great” theme. The company is focused not only on increasing sales and market share, but also on becoming a trusted partner in the global commercial vehicle industry, an active contributor to the green and intelligent transformation, and a co-creator of localised development. From China to the world, FOTON Motor is transforming three decades of accumulated experience into sustainable brand value, working hand in hand with global partners to write a new chapter of future growth.
Visit us at one of our locations throughout Serbia. Click on a pin on the map for more information.
Choose the vehicle you would like to test
and book your appointment.
